Monte Carlo, Monaco – 2017
MC-ROYAL AUCTION
Following the first edition, McRoyal Auction returned to Monaco in 2017, continuing the development of a curated automotive format within an international setting.
The second edition reaffirmed the structure of the event, maintaining a focus on selected automobiles, private interaction and a refined atmosphere.
CONTINUITY
The 2017 edition built upon the foundations of the inaugural event, refining its structure and reinforcing its positioning within a selective and international context.
The event maintained a balanced and informal environment, allowing for direct engagement between participants, automobiles and the setting.
“This project reflects an early approach to creating experiences that extend beyond traditional automotive events, combining heritage, creativity and unique contexts.”
